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Design Thinking

Offered to provide realistic, practical, and innovative solutions to problems of organizational concern and gives a systematic approach to finding solutions.

What is Design Thinking

Design Thinking is a human-centric approach to identifying problems. We leverage this technique, augmented by our extensive knowledge in the Life Sciences sector and years of experience collaborating with over 350 customers worldwide, to address the unique challenges of any business.

Design Thinking Method – Process, Method, and Output

Process: Design thinking is based on several key principles and has its origins from 1950s (when the term Creative Engineering was popular). The core principles for the approach are to understand customer needs, observe clients’ ways of working, help define and generate key insights into user personas and user stories, ideate and refine on possible solutions and ways forward, create prototypes and conduct testing with key users.

Sample Design Thinking-based user persona is described below – this benefits the team in understanding key user roles and responsibilities and in empathizing with them, as is shown below:

How is Design Thinking done? What are the deliverables and typical benefits?

This approach is better described using a real case study. For example, Xybion helped a top 10 pharmaceutical company identify production bottlenecks and design a solution that was more efficient and met the needs of all stakeholders. A collaborative problem-solving workshop, known as the “DT exercise,” further increased stakeholder confidence by aligning expectations and ensuring everyone was on board with the proposed solution, leading to a successful delivery of results.

A Success Story

How can Design Thinking benefit you?

Xybion employs Design Thinking to comprehend your unique business challenges, enabling you to conceptualize and implement programs that deliver timely benefits. This approach is distinctly aligned with your specific business context and team composition, steering clear of generic, one-size-fits-all solutions. Xybion is here to assist you in realizing these benefits. For access to Design Thinking case studies, please reach out to us at [email protected]. Complete our form for a complimentary consultation today!

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Our experts will help provide value-driven capabilities that are ready for adoption to increase productivity, reduce costs, and plan future business strategies that aim to meet company long-term goals.

Strategy & Planning

Xybion's consulting services drive growth, innovation, and resilience through industry expertise and technology-driven strategies.


Xybion's operational services provide efficient support staff, enhancing productivity and customer service for your organization.

Quality & Compliance

Xybion's industry experts provide innovative and compliant solutions for the life sciences industry, addressing regulatory challenges and healthcare complexities.

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